Fashion & Jewellery / London, UK
Regal Rose design an array of unique, quality focused rings, chokers, necklaces, earrings and hair accessories with a fierce edge and dream-dark twist. We have been working with Regal Rose since November 2015.
Facebook & Instagram Advertising
As with all our clients first things first we set up Regal Rose with DPA retargeting ads for Facebook and Instagram to target those who have either abandoned their cart or browse abandoned. On average the ROI for these ads is x8. We also utilise Facebook and Instagram, alongside Google Ads to acquire new customers for the brand. Using Klaviyo’s customer segmentation tools we are able to target specific customers with different ad campaigns based on their purchase history and customer lifecycle stage.
We installed two apps to help boost the clients conversion rate. Firstly we installed a shoppable Instagram feed, enabling new users who discover the brand through Instagram to easily and quickly find their favourite products and checkout. Furthermore the great thing about this app is that it encourage even more customers to share photos of their purchases and to tag the brand. Secondly we installed a push notification app whereby customers can opt-in to receive notifications of new releases, offers or if they abandon their cart.