Fashion & Merchandise / Sheffield, UK
Horizon Supply Co is the official merchandise of British rock band Bring Me The Horizon.
We have been working with Horizon since January 2016. By the end of the year we helped achieve a 70% increase in revenue from the previous year.
Facebook & Instagram Advertising
As with all our clients first things first we set up Horizon Supply Co with DPA retargeting ads for Facebook and Instagram to target those who have either abandoned their cart or browse abandoned. On average the ROI for these ads is x9.4. We also utilise Facebook and Instagram, alongside Google Ads to acquire new customers for the brand.
We installed several apps to help boost the clients conversion rate. Firstly we installed a shoppable Instagram feed, enabling new users who discover the brand through Instagram to easily and quickly find their favourite products and checkout. The great thing about this app is that it encourage even more customers to share photos of their purchases and to tag the brand.
Secondly we installed a push notification app whereby customers can opt-in to receive notifications of new releases, offers or if they abandon their cart.
We also installed a wishlist app enabling customers to easily save the products they like, share them and come back to purchase them at a later date. Similarly we installed Back in Stock notification app allowing customers to sign up to receive an automated email once a specific item came back in stock. Lastly we implemented a referral campaign to turn their customers into brand ambassadors by rewarding them for spreading the word about Horizon Supply Co.
We have helped increase the clients revenue from email marketing by introducing successful automation campaigns for abandon cart, abandon browse, birthdays, win back and welcome series.
In April 2016 we ran a contest to coincide with the end of Bring Me The Horizon’s tour cycle. The aim was to capture as many email addresses as possible promoting the contest via both organic and paid social posts. In total there were over 23,000 entrants.